As technology continues to evolve and grow, business’s must adapt to keep up with the ever evolving technological landscape. Viacom’s suit against YouTube demonstrates a once industry dominating titan attempting to take a proactive stance to impede innovation while they work behind the scenes to craft a more viable business model. Companies like Viacom and those within Big Business must be careful to balance their needs with the needs of potential consumers. A suit against individual infringers, similar to the ones brought by the RIAA, brings bad press and a negative stigma to the company. On the other hand the act of turning a blind eye demonstrates bad business to shareholders.
In the end websites that are run by creative entrepreneurs will continue to find ways to circumvent the law if it means the ultimate increase in their bottom line. Companies like Viacom would be better off lending their resources towards efforts in which the public, Tech Start-ups, and Big Business can jointly benefit. It is only when a proper compromise is reached that those within big business can efficiently and effectively be able to begin to spur innovation. With television networks offering free day after viewing of popular television shows via their websites, the industry is slowly moving towards a right solution. However, with a plethora of parties involved a compromise satisfying everyone's needs appears to be far from reach.
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