Suggestions Learned From Viacom Case

Nowadays more and more people upload their original movies into the internet without properly protection.

How to protect their right? First, they should register their work before upodading it. This provides them with the prima facie evidence of a valid copyright. If they do not register their work within three months of uploading it onto the Internet, they will not be eligible to sue for any damages. Even if they do manage to register their work within three months period, they would not be able to recover damages for any infingement that takes place prior to copyright registration.

Secondly, Youbube could maintain archived viewing histories for each video. This would enable the users to subpoena Youtube's history in trying to prove access by production sompanies that have 'stolen' their precious works. Again, Google already has the technological capability to do this, as shown through its Google Desktop pplication. Also, provingassurances to its users in Youtube's best interest because it will strengthen brand loyalty and further compliment Google's other service.

The outcome of the Viacom case could have extreme implications for Youtube. it will be costly for Youtube if it is forced to proactively seek out copyrighted videos to keep them from their website. The suggestions proposed here will not cost Youtube much, besides providing the extra space for the archiving histories. Overall, it seems clear that the benefits greatly outweigh the costs for Youtube and Google.