CREATIVITY 3.0

A PLACE FOR DIALOGUE, LINGS AND FURTHER DISCUSSION FOR THE UNIVERSITY OF WASHINGTON SCHOOL OF LAW IP INNOVATIONS CLASS - E589 - SPRING 2011. TAUGHT BY STEVE DAVIS. PLEASE POST AND COMMENT FREELY.

Thursday, April 28, 2011

YouTube Litigation in Italy - The RTI v. YouTube case before the Rome Tribunal

(...sorry definitely more than 200 words for me too!)

Italy has had its Viacom too. And even though, unlike in Germany, a decision has not yet been issued on the merits, a summary judgment and an injunctive order have been granted to the plaintiff against YouTube, anticipating a likely different outcome from the one endorsed by the S.D.N.Y. in the U.S..

A closer look at the Italian case may be interesting in order to draw a basic comparison between the approaches taken by the two Courts when dealing with substantially the same issues sorrounding the current ISP liability debate and, maybe not surprisingly, with substantially the same arguments and defenses raised by the parties.

In fact, although some issues are specific to the European (and Italian) legislative framework, the liability rules are substantially similar (and indeed modeled onto) to those framed by the US DMCA, and so are the fundamental considerations that have to be made with respect to the policy choices currently available to face the challenges of the Web 2.0-3.0 environment.

The case we are talking about is the RTI v. YouTube case which was brought before the Rome Tribunal in late 2008 and so far resulted in two Court Orders of December 16, 2009 and February 11, 2010.
The suit was filed by the Italian media giant RTI, a company which owns three national tv channels and has multiple interests in the content producing and broadcasting industry.

RTI alleged that hundreds of clips and video-excerpts of its proprietary or exclusively licensed broadcasts had been made available online on a daily basis by YouTube without any authorization. Interestingly, the clips specifically in dispute were excerpts of the “Big Brother” reality show episodes which were at the time being televised on both national and satellite tv channels as well as stream-casted 24/7 on a pay-per-view basis through the RTI website.

RTI sued YouTube for copyright infringement based on the Italian Copyright Act, arguing that the safe-harbor provisions enacted in Italy to the benefit of ISPs in compliance with the EC e-Commerce Directive n. 31/2000 (namely, Articles 14 to 17 of the Italian e-Commerce Act) were inapplicable to the facts and circumstances of the case.

A brief note about the EC Directive and its Italian implementation: unlike the DMCA, the Directive is silent about "notice and take-down" procedures started by the content owner's notification of infringement, leaving to the single Member States the decision to implement such prcedures. And the Italian legislator decided not to implement a specific “take-down” procedure and failed to identify the necessary elements for a notification capable to trigger the ISP’s “actual knowledge” of the infringement, thus leaving to the Courts the task of assessing it on a case by case basis.

Under the current statutory system, some Courts in Italy have proved comfortable in holding that a mere notification by a private party (such as, for example, the copyright holder) may not be deemed sufficient to establish a duty to activate on part of the ISP, that instead should be prompt to respond only to a specific Court order eventually obtained by the party seeking the content’s removal. Such interpretation has been mainly supported by the constitutional concerns related to the possibility that a private entity would de facto make a final determination about infringement in the absence of due process and in violation of the freedom of speech. Still, in other cases various types of notifications (with a varying degree of detail required from each case to another) were indeed accepted as triggers to liability.
In this perspective the RTI lawsuit is particularly interesting because the Rome Tribunal expressly chose to re-discuss thoroughly the issue.

Significantly, the plaintiff’s core argument in this Italian lawsuit was built around the very same fundamental assertions made by Viacom in the U.S. case: YouTube could not qualify for the safe-harbors because its activity is not limited to the mere passive “hosting” of the videos uploaded by the users, because it filters, organizes, streams the content for commercial purposes; even qualifying for the coverage of Article 16, YouTube had failed to activate notwithstanding its actual knowledge of the ongoing infringement, due to the massive number of notifications that RTI had sent out with respect to the specific content in dispute; and, at the very minimum, YouTube had the reason to know about the infringement because it was alerted by several “red flags”, that is to say that the infringing activities or the illegality of the content was patently apparent for excusing a failure to activate on the part of the ISP.

YouTube of course claimed to benefit from the full shield of the safe-harbors because it plainly qualifies as a hosting provider under Article 16 and, on the specific occasion, it did not have any knowledge of the infringing activity or content (due to the insufficiency of the notifications received by the plaintiff); the defendant also asserted that it does not have any right or technical ability to control the content uploaded from its users and accordingly did not have any duty to monitor and to activate for preventing the infringements or removing the files. Importantly, as it did in the U.S. YouTube also raised - as a sort of “last resort” defense - a “fair use” defense under the very narrow Italian fair use doctrine (under Article 70 of the Copyright Act), arguing that the allegedly infringing videos were not made available in their entirety and for a commercial purpose, thus trumping the very existence of the users’ direct infringement and, consequently, any secondary liability claim against the ISP.

The Court found for the plaintiff and issued an injunctive order requiring YouTube to take-down the videos.
Here's the Tribunal’s legal analysis on the question of the applicability of the safe-harbors.
First of all, the Court endorsed the plaintiff’s view according to which YouTube acts over the internet as a “sui generis” ISP whose activity does not fit with the statutory definition of the “hosting providers” as identified by the Directive and the Italian e-Commerce Act.
The Court specifically held that YouTube “didn’t limit its activities to providing the users the mere availability of server space where they could independently upload and organize content onto” . Rather, the Court found “undeniable” that the ISP acted as a “digital broadcaster” operating in direct competition with the RTI tv channels and with RTI proprietary website, given the provider’s evident efforts devoted to the indexing, the aggregation and the organization of the uploaded material which granted the users the possibility to access to the content through a quick search of the title of the work, of the specific episode and the original “on air” date .
The Court indeed noted that YouTube business model was based on the very “programming of the content for the fruition of the users”, activity which was undertaken for patent commercial purposes, being the indexing, aggregation and organization of the content strictly functional to the triggering of key-word-based advertisement revenues.


Interestingly the Tribunal went on holding that the content uploaded by the users was to be deemed in fact "owned and controlled" by YouTube since the ISP “predisposed a system for the control of the data flow at many levels”, binding the users and the viewers to Terms of Use and Service which plainly gave it the full right and ability to filter and remove it to its absolute discretion, either before and after the upload.

In the view of the Court, such degree of involvement of the ISP with the content carried was not the degree of involvement the European and Italian legislators meant to shield from liability claims.

Indeed, even assuming that YouTube was a “hosting provider” qualifying under Article 16, it could not be excused since it had sufficient knowledge of the ongoing infringement.
In fact, in the Court’s interpretation, the knowledge standard required by Article 16 is met when an ISP receives any kind notification from the content owner which is sufficient to reasonably establish the ownership of the content and reasonably identify the allegedly infringing material, the law certainly not requiring an URL-specific notification.
Under the facts of the case, RTI had sent YouTube a massive number of cease-and-desist letters properly identifying the material with the title of the works - which was embedded in almost all the titles and the search tags connected to the uploaded videos – and yet the ISP did not activate in any way to verify the “suspect content” or even to cooperate with the owner to verify the alleged infringement, a situation that persisted also after the filing the lawsuit. According to the Tribunal, based on these facts YouTube had at least reason to suspect that an infringing activity was going on and that apparently illegal content was present on its servers and its website.

Therefore the Court found it was “totally unreasonable” to hold YouTube to be extraneous to the infringement and exempted from any duty of diligent activation. The Tribunal recalled that no duty of active prevention is owed by a truly neutral ISP, but all ISPs are legally bound to effectively activate post-factum, diligently and expeditiously, to remove the cause of harm; in the view of the Court, a different solution "would overburden the content owners", which do not have any right or technical ability to disable the access to the content made available online.

The take-away of the case? Also in Italy Courts are struggling with the qualification of typical Web 2.0 ISPs within the statutorily defined categories which were built in the Web 1.0. reality and are putting into question the current effectiveness of that "outdated" legal framework.
It seems that the very business model carried on by YouTube is being delegitimated.
But who has the solution? And is it really the cure better than the disease?






Tuesday, April 26, 2011

Law suit versus YouTube in Germany - LG Hamburg 308 O 27/09

(At the end the posting is a little bit longer than 200 words...). In a recent ruling by the District Court (“Landgericht”) Hamburg (Decision of September 3rd 2010, 308 O 27/09) the court assumed a direct responsibility of the video platform YouTube for publication of copyrighted content. This content had been uploaded by users of the platform on www.youtube.de (the German YouTube platform).

The judges dissent from former decisions of the same court (for example LG Hamburg 324 O 197/08, 324 O 565/08). In these decisions the court adopted liability of platform providers only if they had actual knowledge of the infringing action and failed to remove the infringing content in time. The latest dissenting decision would significant raise the risk for platform provider.

In this case, plaintiff is owner of various copyright protected materials. Users of the YouTube platform uploaded copies of the protected materials to the platform, for example video clips, pieces of music and artwork, and live recordings.

The court held that YouTube has adopted the user generated infringing content as its own. Thus, any privilege for ISPs is waived and YouTube is not only liable for omission but also for damages. At the end a non-exclusive license was YouTube’s undoing. YouTube’s users have to agree to a license allowing YouTube to use the uploaded content, this provision is necessary to run the service properly. But the Hamburg court assumed that this license grant causes YouTube to adopt the licensed content – even beside any promise of the users that the uploaded and licensed content would not infringe any copyright. On appeal of the Viacom law suit in the U.S., Viacom seems to argue on a similar base as the court in Hamburg (Appeal Brief page 52).

At least, the decision in Hamburg was made by a lower court and should now be on appeal (actually, there is no file number known at the moment). The District Court of Hamburg is known for its (sometimes) strange outcomes in lawsuits dealing with new technologies. But in another case the German Supreme Court (“Bundesgerichtshof”) affirmed a decision of the Hamburg Court of Appeal (“Hanseatisches Oberlandesgericht”) regarding another case related to user generated content (“Marions Kochbuch”, BGH I ZR 166/07, provider is liable for user generated content under certain circumstances).

At least, YouTube could maybe change its business model in a way that its users broadcast their own content using the technical platform/services of YouTube. That would prevent the necessity of a license and also reduce the contribution of YouTube to a true Hosting and Access Provider.

Monday, April 25, 2011

Studios partnering with Youtube to rent movies?

Saw this story tonight, apparently Youtube is trying to woo major studios into posting movies for consumer to rent and view through Youtube. Interesting, I like the move. I think more can be accomplished by people getting along and thinking together than by everyone trying to dig moats around their content and technology.

Click here for the story.

I saw it through my twitter feed of @techcrunch. For the twitter minded, it's a pretty good source of information.

Cheers!
Jomo

GROUP 3 - BIG BUSINESS

If you are in group three please leave your name & email in the comments § below this post. Thanks.

Thursday, April 21, 2011

CLASS & ASSIGNMENTS FOR MONDAY, APRIL 25

I apologize for being slow in getting this assignment updated. And also, MANY of your classmates have not yet accepted the blog permission, so don't yet have proper access. If you see folks in the class, please remind them about this blog.

For Monday, we will NOT focus on Google Books as provided in the syllabus, but spend about half of the class continuing to discuss the themes that arise in the Viacom v. YouTube case. To that end, we will also discuss some of the related business issues, political issues and public relations issues.

We will then spend part of the class in your respective Stakeholder groups brainstorming the assignment.

In preparation for the class, please make sure you have read the case and related articles from earlier weeks. If you go on some of the linked sites referenced on this blog, you will see other approaches or points of view to handling content on the internet. Also, browsing the internet for sites that handle media -- music, pictures, video, books - is a great way to start learning about the issues. Find sites that are clearly complying with the law as you understand it, and ones where that may not be so clear.

The following Monday, May 2, we will cover Google Books and related issues.

See you Monday. Feel free to email me or post on this blog if you have questions or concerns.

Professor Davis

Group 4

Looking for Group 4. Several of us will be meeting Monday, April 25 at 11am in the law school cafe to discuss ideas and approaches to the problem.

Wednesday, April 20, 2011

Youtube Copyright School

I do not know if this is the proper thing to post on the blog, but I thought it might be of interest. Please feel free to delete if it is unwarranted.

Monday, April 11, 2011

Today's Class - April 11, 2011

As I indicated might be the case, I am out of town today. So Dan Laster, formerly on the faculty of the law school, a former copyright and business attorney with Microsoft, and currently General Counsel of PATH, will substitute, reviewing the case and statutory law behind these issues. Welcome, Dan! I will be there next Monday. Thanks.

Course Syllabus

Course Overview/Outline (to be updated)



E-Books, YouTube & More:
Innovation & Creativity on the Internet

Steve Davis
steve@stevebdavis.com
206-335-9559

Course Description / Goals

It is hard to imagine the world before the Internet, before you could immediately access information about any subject from diverse sources around the world, before you could connect with old friends on Facebook, or shop for books, cars and homes from your kitchen table, before you could download books onto your e-reader, or find nearly any song ever recorded the moment you want, or waste time watching YouTube videos. But recall that the Netscape browser, which essentially enabled the commercial Internet and text-based websites and search, was launched less than 20 years ago. Streaming digital audio was introduced less than 15 years ago, peer-to-peer file sharing of content – courtesy of Napster – less than ten. Google emerged as the dominant search tool less than ten years ago, YouTube was launched in 2005 and Facebook began to gain traction a mere three years ago, back in the days when a tweet was something only birds could do In the last year we have watched the rapid success of new media and communication tools like Twitter and Hulu, while traditional (aka “old”) means of delivery, such as newspapers, are fighting for survival in a digital world.

The speed at which innovation and creativity, driven by individuals not just large companies, is occurring is mind-boggling, and it will not slow down. Well, some would argue, that it can only be slowed by corporate interests, using the existing legal regime, to protect current business models involving control of intellectual property from the threat posed by innovation and creativity. Others suggest that it is only because of these legal regimes that innovators and entrepreneurs have the ability to create new models with a clear understanding of the risks and rewards they will enjoy.

As a result, one of the most visible, challenging and inherently interesting debates law, policy and business today emerges around the question of who owns and has the right to control intellectual property and content in the digital ecosystem today, and the relationship to ownership and control of that content to innovation in society. Simply put, many are asking whether copyright is the enemy of innovation in the digital world, or not.

These are not new questions, but their implications and the ways in which the answers may evolve in the future are changing. Important cases such as Napster and Grokster, among others, have set some standards for us to follow – for now. But in more fundamental ways, practical questions surrounding the use and control of videos, music, pictures and text online are far from resolved, and the early case law surrounding these emerging questions only form part of a larger puzzle. There are policy questions, business standards and even social practices that eventually will define the ownership, control and access to content and information distributed through the Internet.

The emergent “grand debate” in the “creativity 3.0” world is whether in this era of new technology, tools and platforms for distributing media, the current legal vehicles and standards of copyright are adequate to continue the long-standing constitutional balancing between protection and reward to the creator, and the public’s interest in knowledge and access.

This course will examine different stakeholders’ points of view on this important debate, with the goal of developing some rationale and defensible outcomes, and a way forward for both creators and technology innovators.

While we will require some case readings, our focus will be more on policy discussions, practical business analyses and press coverage on this topic. We will spend a significant amount of time trying to understand the business interests and risks, and understanding some of the practical issues lawyers and law students often ignore. To that end, guest speakers may participate. .

There will be no exam. Instead, we will divide the course into teams reflecting different “stakeholders” in the creation, ownership and distribution of content and information over the Internet, and each team will prepare a presentation or proposal to be presented in the class. Active participation by the class also is required.

We will meet once each week. Attendance is required.


Steve Davis is a Senior Fellow in the Law, Technology & Arts Program at UW Law School, where he has taught regularly for several years. He also is the global Director of Social Innovation at McKinsey & Company (www.mckinsey.com), leading the global consulting firm’s partnerships and work with organizations around the world that address major social issues through the use of philanthropic and social capital, such as private and corporate foundations, and social investors and entrepreneurs. He recently served as the Interim India Country Program Leader for PATH (www.path.org) and previously served as Interim CEO of IDRI (www.idri.org), both global health organizations. Earlier he served as General Counsel, then CEO for many years, of Corbis (www.corbis.com), a digital media company based in Seattle. He sits on numerous corporate and non-profit boards and has been active contributor to discussions about IP and the internet for many years. He holds degrees from Princeton, University of Washington, Columbia Law School, and certificates from programs at Beijing University and Stanford Business School.



Reading Materials

Selected cases and articles, from Merges, Menell & Lemley, Intellectual Property in the New Technological Age, 4th or 5th editions.
DMCA and related statutory materials
Selected readings from consumer and business press re: media, technology and the law


Weekly Outline

Week 1: March 28, 2011

NO CLASS DUE TO PROFESSOR BEING OUT OF THE COUNTRY


Week 2: April 4, 2011

Books, Videos and More Online – What’s The Problem?

Two of the most interesting and visible recent developments at the intersection of the law and the internet involve Google (not to mention their position in China!). Having acquired YouTube, Google became the defendant in a suit brought by Viacom claiming, among other things, widespread copyright infringement of Viacom’s many media properties. Google vigorously opposed these claims, asserting a statutory safe harbor under the important Digital Millennium Copyright Act (DMCA) providing copyright owners the right to “opt out” and have their works removed from the site. More recently, Google also has been in the news for its settlement of a widely publicized set of claims made by authors, publishers and others regarding its “Google Books” project.

Both of these cases provide ample fodder for us to consider a larger range of legal, business and policy issues pertaining to creativity on the internet, and will provide the basis for this course. First, it is important to understand a little about these cases and understand their various stakeholders and their respective interests.

Reading for this Class:

• Read Luckhurst, “Viacom v. Google: The $1B Battle for Content,” The Independent, (March 18, 2007) http://news.independent.co.uk/media/article2368890.ece
• Read Lessig, “Make Way for Copyright Chaos” New York Times Op-Ed, March 18, 2007 http://www.nytimes.com/2007/03/18/opinion/18lessig.html?ex=1331870400&en=a376e7886d4bcf62&ei=5088&partner=rssnyt&emc=rss
• http://publishers.org/main/PressCenter/Archicves/2005_Aug/Aug_02.htm
• http://www.guardian.co.uk/books/2010/feb/23/authors-opt-out-google-book-settlement

Review as appropriate / if interested:

• Complaint, Viacom International Inc. et. Al. v. YouTube, Inc. et. Al (SDNY), www.lessig.org/blog/archives/vvg.pdf
• Go to www.googlebooks.com; and www.youtube.com, and check them out

Class Discussion:

• Introductions
• Establishing the Problem
• The Courts. v. The Court of Public Opinion v. Business Practices
• Scenarios from Different Stakeholders

Next Assignment:

• Readings below
• Start thinking about what different stakeholders might want and what they must do…


Week 3: April 11, 2011

So What’s the Law?

So before we go too far, we should review the law and try to understand where counsel for Google, Viacom and the others in these cases must start

Readings for the Class:

• DMCA, Sections 512 http://www.copyright.gov/title17/92chap12.html
• MGM v. Grokster, 125 S.Ct. 2764 (2005)
• A&M Records, Inc. v. Napster, Inc., 239 F.3d 1004 (9thCir. 2001)
• Compare approaches and legal positions of www.eff.org v. www.musicunited.org v. www.googlecopyright.blogspot.com

Class Discussion

• Review of the case law
• Divide into Stakeholders Groups
• Discuss Team Assignments

Next Assignment:

• Readings (see below)
• Surf the Net and Identify two different sites that might raise questions of authorized and unauthorized use of content based on your understanding of the current state of the law, and be prepared to discuss.


Week 4: April 18, 2011

A Closer Look at the YouTube Case

Reading for this Class:

• Review complaint, Viacom International, Inc., et. al. v. YouTube, Inc. et. al., (SDNY) www.lessig.org/blog/archives/vvg.pdf
• Take a look at the following sites:

• www.anti-dmca.org (dmca)
• google.com/dmca.html (dmca)
• www.lessig.org/content/articles/works/cyberlessons/index.html (fair use - lessons 7 – 10)
• www.eff.org/issues/ip-and-free-speech/fair-use-principles-usergen (fair use)

Class Discussion:

• Discuss some of identified sites using content legally or not
• Discussion of legal framework issues in context of historical perspective
o DMCA
o Fair Use
o DRM/Filtering
• Define and discuss in more detail Stakeholder Teams’ assignment and issues

Next Assignment:

• Meet with your Stakeholder Team before next week. Divide into respective sub-groups as necessary. Begin process of developing positions/sub-positions and approaches.
• Post short (<200 words) blog of YOUR personal bias/position – whether as consumer, change agent, law student, etc. regarding the issues of this case – on Class Blog. Due May 8th.

Week 5: April 25, 2011

A Closer Look at Google Books

Reading for this Class:

• TBD

Class Discussion:

• History of Google Books
• The role of Competitors in legal developments
• The international implications
• E-Readers – and new issues

Next Assignment:

• Individual comments to be posted on Blog by EOD May 8th.


Week 6: May 2, 2011

Guest Speaker (or Work on Stakeholder Groups)

Reading for this Class:

• TBD


Week 7: May 9, 2011

Creators’ Rights in the Digital Age

Reading for this Class:

• Review selected press articles on Google Books
• Explore Columbia University Kernochan Center on Law and Media’s project www.keepyourcopyright.org
• Articles on Creative Commons
• Read article on approaches to music downloading http://www.paidcontent.org/entry/419-music-roundup-starbucks-iphone-radiohead-fans-pricing-bebo-atlantic-imeb

Class Discussion:

• Explore and Discuss Artist Views and Issues, legally, economically and socially
• Keepyourcopyright.org; Radiohead, and other innovations
• Update on status of different Stakeholder Team assignments – identify with class current challenges and issues

Next Assignment:

• Further Development of Stakeholder’s Position Papers – Final Presentations Due end of day May 22nd (<8 pages from each of the four groups) for posting on Class Blog


Week 8: May 16, 2010

Corporate Interests in the Digital Age: Old Media & New Media

Reading for this Class:

• TBD

Class Discussion:

• Devote half of class to stakeholder team presentations

Next Assignment:

• Readings below
• Team Presentations due on May 22th – posted on blog ahead of class presentations


Week 9: May 23 2011 (Final Session)

The Public’s Interests in the Digital Age: Consumers, Communities & Governments

No specific readings for this class, but come to discuss YOUR stakeholder’s point of view, with any appurtenant readings/articles/support

Presentations representing litigators, judges and lawyers, business coalitions, artist coalitions and others.

Readings:

• www.creativecommons.org
• www.keepyourcopyright.org
• TBD

Class Discussion:

• Presentations and/or mock debates between groups
• Who Represents the Consumer? The Community?